ShoeFlow – E-commerce

Client For:

ShoesFlow

Services:

UI UX Design

flexiflow.com

Project Overview

Shoes App is a mobile e-commerce application designed to offer users a seamless and visually appealing experience while shopping for footwear. The app simplifies product discovery, selection, and purchase through clean UI, intuitive UX, and smooth transitions. My role involved the complete UI/UX design of the application—from research and wireframes to high-fidelity UI and interactions.

Research: Before starting the design, it’s essential to understand the target audience, their needs, and the goals of the website.

Information Architecture: Organize and structure the content to ensure a logical flow for users.

Wireframing and Prototyping: Create skeletal outlines and interactive prototypes to visualize the layout and functionality.

🔍 The Problem

Many shoe apps have cluttered designs, poor filters, and slow checkouts. Users struggle with size selection and saving favorites.

🎯 Design Goals

Simple onboarding & clean registration
Highlight shoe visuals and deals
Smooth cart & checkout flow
Easy filtering (size, color)
Light, modern UI with trust-building colors

👥 Target Users

Ages 18–35, fashion-forward, mobile-savvy shoppers seeking fast and visually engaging shopping experiences.

🎨 Key Features

Bold Product Images with size/color selection
Favorites & Cart pages for easy tracking
Offers Highlighted (e.g., “Up to 75% Off”)
Simple Registration/Login
Responsive Icons & CTAs for faster decisions

🔧 Tools Used

Figma (Design & Prototyping)
Illustrator & Photoshop (Assets)

📊 Results

Positive feedback on clean layout and navigation
90% of testers found it easy to use
Adjustments made to improve button sizes and contrast

👤 My Role

UX/UI Designer
Research, Prototyping, Visual Design

✅ Conclusion

The Shoes App delivers a seamless shopping journey—visually modern, easy to use, and conversion-friendly. It’s built to make finding and buying the perfect shoe a delightful experience.